How to take your corporate values off the wall, and improve customer satisfaction

I’ve toured many corporate offices, waiting rooms, and data centers with beautifully framed corporate values. Writing values such as “customer satisfaction” on the wall is easy. Living those values is hard. If your corporate values are to have a lasting impact on customers, they need to be embedded in the organization’s corporate culture. Here are some steps to help make your corporate values more than just decorations on the wall.

1. Start at the top
The company leaders who lead by example, with integrity and willingness to embody the company values are the cornerstone and hallmark for the rest of the company.

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